Sample report
A real report format, with an example business. Names and numbers are made up. Yours will be about your site.
Your site is solid on Google. Maps is close. But AI tools can barely see you. When people ask ChatGPT for a dentist in your area, two competitors get named. You don't. Fixing 6 things would change that.
Written and checked by your Orbitseen SEO & GEO expert. Not generated by a bot.
Biggest impact first. Each one says what's wrong and why it costs you patients.
Why it matters: Schema is a small piece of code that tells Google and AI tools your name, services, hours and location. Without it, ChatGPT and AI Overviews guess. Usually they pick someone else.
Why it matters: Your main category decides which searches you show up for on Maps. Right now you're competing for the wrong ones.
Why it matters: AI tools quote pages that answer questions directly. "Do you take my insurance?" and "How much is a cleaning?" have no answer anywhere on your site.
Why it matters: Most visitors are on phones. Many leave after 3 seconds. The main cause is a 2.4 MB hero image.
Why it matters: Your title is the blue link people see in Google. It just says "Home". Google doesn't know where you work.
Why it matters: Implants, whitening and Invisalign all sit on one page. Separate pages rank for separate searches.
Why it matters: Replies show you're active and you care. Google and patients both notice.
Why it matters: Small, but they add up. Broken links waste Google's time. Alt text helps Google read your photos.
Key numbers
Real data from Google's own tools. Explained so it makes sense.
| Check | Result | Target | Status |
|---|---|---|---|
| Mobile speed score | 48 / 100 | 90+ | Fix |
| Largest content load (LCP) | 3.9 s | Under 2.5 s | Fix |
| Response to taps (INP) | 180 ms | Under 200 ms | Good |
| Layout shift (CLS) | 0.21 | Under 0.1 | Improve |
| Pages in Google | 23 of 31 | All key pages | Improve |
| Broken links | 6 | 0 | Improve |
| Schema found | None | Business, Service, FAQ | Fix |
| Sitemap | Found, 4 old URLs | Clean | Improve |
| AI crawlers allowed | Yes | Yes | Good |
| HTTPS | Yes | Yes | Good |
Google Business Profile
This is often the first thing a new customer sees. Here's what's working and what isn't.
AI visibility test
We asked real questions your customers might ask. Here's who got named.
| Question we asked | ChatGPT | Perplexity | Google AI |
|---|---|---|---|
| "Best dentist near downtown" | Not named | Not named | Not named |
| "Emergency dentist open Saturday" | Not named | Listed 4th | Not named |
| "Invisalign dentist with good reviews" | Not named | Listed 2nd | Not named |
| "Family dentist that takes insurance" | Not named | Not named | Listed 3rd |
Named in 3 of 12 answers. Smile Studio was named in 9. The gap comes from schema, clear answers on your pages and more mentions on other sites.
Local comparison
We check two businesses that show up above you. You see exactly where they're ahead.
| Business | Maps | AI | Reviews | Photos | |
|---|---|---|---|---|---|
| Smile Studio | 74 | 82 | 68 | 214 | 73 |
| Parkview Dental Care | 70 | 77 | 55 | 158 | 61 |
| Brightside Dental (you) | 66 | 61 | 29 | 96 | 8 |
Action plan
Start with the quick wins. They make the biggest difference for the least work.
Send your links. Report in 48 hours. No call needed.
Get my free audit →
orbitseen